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Which Chat-Bot do you prefer?

We are at the beginning of a new phase in the IT revolution. Artificial intelligence is developing at an exponential pace, with intelligence, quality, and reliability expected to reach entirely new levels soon. What we see today is only the starting point.

Chatbots are machines based on mathematics and statistics. The central question is: does a human-like or machine-like appearance foster greater trust and acceptance?


In human interaction, trust is shaped not only by words but also by visual signals—facial expressions, gestures, clothing, and overall appearance. These cues help us assess whether someone fits the role of an expert, whether as a doctor, banker, or farmer.


When interacting with a simple text field, such signals are absent, making it more difficult to trust or validate the information. This makes it all the more important to understand the chatbot’s knowledge base and how it has been trained.

Professional use of AI


For companies, the greatest challenge is not the existence of AI itself, but its structured integration into business models and workflows. AI is not a universal solution—it must be precisely designed and applied.


While chatbots are well suited for creative and exploratory tasks such as brainstorming, research, and comparing information, the situation is different in production and operational environments. There, AI must operate under strict rules, optimize processes, support decision-making, and ensure compliance with defined standards such as ISO certifications. In such cases, there is no room for improvisation—AI functions more as a worker and quality controller.


In the business world, AI must therefore be understood as a working tool whose role needs to be carefully defined. In some areas, creativity is required, while in others reliability and rule-based execution are paramount. Companies must therefore determine which type of AI, with which functionality, should be applied at which stage of their processes.

What CORA ai-workflow delivers


AI is not a one-size-fits-all solution. It needs to be designed, structured, and embedded with purpose.


For example:

  • A chatbot is perfect for brainstorming, research, and information comparison


  • But in production workflows, AI must be precise, rule-driven, and ISO-compliant. Here, creativity takes a back seat—AI’s job is to optimize processes, support decision-making, and ensure flawless execution.


We help companies distinguish between these roles. Some areas require AI to act as a creative partner, others demand AI to be a step-by-step executor.


  • Analyse current business cases
  • Identify opportunities
  • optimise and enhance with AI
  • create new value with AI


Implement the AI solutions with the right functionality, in the right place, within your workflows. AI that works as a strategic tool, delivering maximum efficiency